DHGate is a world’s leading platform for cross-border e-commerce, with more than 15 million buyers and 36.5 million registered users across 230 countries and regions. DHGate endeavors to continuously provide trends and consumer insights into cross-border trade.
DHGate was intent on increasing the Lifetime Value (LTV) of their users, understanding that real growth is not driven by simply increasing app installs, but rather by growing the activity of engaged customers. Users who return to the app time and again to research, compare and purchase the items or products they want.
By analyzing customer data and identifying the different types of customers they had, two groups of users were of particular interest:
• ANew users who had not made their first purchase yet • AUsers who had bought from wholesalers before After this, we crafted a successful Creatives Strategy:
• ADynamic Product Ads(DPA) for Engaged Users • ADiversify Messaging, Drive Conversions. • ASwift Ad Renewal
Return on Ads Spend
Click through rate