Domino’s Pizza

Background

Domino is one of the largest pizza company in the world, who is proudly continues its legacy of delivering great-tasing pizza to customers’ doors. Today, this huge franchise has a profound global impact and has more than 10,000 corporate and franchised stories in 70 countries.

The Challenge:

• Drive previous purchasers to purchase again
• Engage users using special offers
• Achieve retargeting eCPA of $2.30 per order

The Solution:

• Identify user segments and build funnels around in-app events for indicating highly-engaged users, across weekly periods.
• Target users who have shown interest and viewed the menu in the last 15 days.
• Reactivate dormant high-value users who have added pizza to cart in the last 30 days (non-converted users).
• Perform creative A/B testing o each user segment to achieve higher conversion rates to better match creatives to consumer interests.

Performance

• Achieved retargeting eCPA of $2.30 in the second month of the RTGT campaign.
• Achieved high purchase rate of 50%+ during holiday promotions.
• Reached target CPA and increased purchase KPIs.